Custom Publications

"Custom publishing marries the marketing ambitions of a company with the information needs of its target audience. This occurs through the delivery of editorial content - via print, Internet, and other media - so intrinsically valuable that it moves the recipient’s behavior in a desired direction."

Slick International’s special custom publishing division caters to clients who want to capitalize on one of the strongest and most powerful trends in publishing: custom publishing.

Slick International is a member of the Custom Publishing Council, who recently conducted a survey which found the custom publishing industry remains strong amid the economic downturn and the challenges facing consumer media. Circulations and volumes have soared, as has the frequency of custom publications throughout the year.

Readers report they are more apt to build a relationship of faith and trust within the confines of a custom publication.

  

80 per cent of reader respondents report they prefer receiving information about a company through a well-executed, relevant and thoughtful custom publication than any other source. 60 per cent of readers said custom publications made them feel more connected to the brand at the centre of the publication.

At Slick International, we marry our award-winning and extensive journalistic and design experience with the marketing goals of our clients to produce top-quality custom publications guaranteed to help our clients achieve excellence in brand awareness while not compromising on the relevance and interest of our editorial content. We find our custom publication work is among the most powerful measure of weaving our clients into their social fabric by threading intelligent, meaningful messages into their brand.